(Role: Principle Designer, Original Concept. Flash Animation & Programming.)

We began with the logo and package design to dictate the art direction of the interactive component. As we produced CD/DVD jewel cases, business cards and organized photo shoots to give us press material and design assets, I slowly saw his brand come together. I designed and produced a full featured site with a nifty mp3 player (the pop-up version is a real sleeper). This site, raised the bar in it’s industry, setting a new standard for functionality, access and brand affinity.