(Role: Principle Designer/Art Director.)

The Thomas Edison Innovation Foundation approached Firstborn Multimedia in the winter of 2006 to redesign their site with the goal of reminding people of the relevance of Thomas Edison’s life and legacy. In addition to reconnecting users with the idea that the foundations of modern invention largely started with Thomas Edison, we sought to increase the foundation’s donations by making it easy to submit a gift through the site.

Throughout the site, the user is reminded through abstract illustrations of the humanity and relevance of Thomas Edison. And of course, no Thomas Edison site would be complete without a light switch!