(Role: Art Director.)

Working with an old friend of mine from the eCor boot-camp days, Adam Jackson, I was tasked to come up with site concept for Heineken’s newest product, the Heineken BeerTender, an ultra-premium home-bar solution. My concept revolved around 3 viewpoints to the same event – the viewpoints being “Design”, “Inspiration” and “Innovation” and the event being the perfect pour. The concept was designed to allow the user to filter their experience by seeing the perfect pour of a Heineken Beer colored in 3 different lights.