While doing motion research for a project I’m working on, I found some navigation inspiration in Kurtz Media’s reel. Now that may sound silly – since I, and almost every other interactive designer, turn to motion reels for inspiration – but this time was different. I usually look at the art direction/aesthetics in motion reels to inform my designs/aspects of my layout, but today I was specifically looking at transitions/spatial layouts of text elements and their overall motion to inform experimental navigation concepts I’m developing. Its interesting that, when viewed through such a narrow lens, these motion reels that I’ve seen dozens of times before all of a sudden looked different. I guess it’s all about perspective.