A discussion at work prompted me to revisit an article I read in the Creative Review. We were talking about interactive video and I immediately thought of the SC4 Idents Article in the December CR where Minivegas worked with Proud Creative to produce identity videos for SC4. The trick with SC4 is that they broadcast in multiple languages, so the Proud Creative/Minivegas concept was a video that would have elements in it that reacted in real-time to an audio feed being played. This was ideal for SC4 because they could run any feed in any language and the idents would work. Check out the CR Blog article and follow the link to Minivegas for a more detailed description fo what they did and how they did it. The juicy thing to think about for myself, is how this idea of interactive video can translate over to the interactive space…
Minivegas Explanation Video
CR Blog Entry
Proud Creative