After my last post railing on a particular microsite – and possibly calling into question the validity of the medium (of a microsite) itself – I’d like to point out an execution I feel is particularly beautiful, immersive and successful: The 2010 Ford Fusion Site, by Soleil Noir.
This execution has it all: gorgeous use of color, slick transitions, clear UI controls and buttons. And it accomplished it’s goal perfectly, in that, I actually got excited about a Ford – WTF!?!?!
Anyway – there’s not too much more to say about this project other than I with they could all be like this.