Via the NYT Today:
Once ESPN establishes itself in local markets, it plans to move deeper into local sports — down to the high school level and perhaps beyond — by using social networking and other technology to inform its journalism.
Sounds familiar (Steven Johnson, Old Growth Media And The Future Of News):
Measured by pure audience interest, newspapers have never been more relevant. If they embrace this role as an authoritative guide to the entire ecosystem of news, if they stop paying for content that the web is already generating on its own, I suspect in the long run they will be as sustainable and as vital as they have ever been. The implied motto of every paper in the country should be: all the news that’s fit to link.