I’ve been thinking a lot lately about what we all know is just around the corner when it comes to Near Field Communication. Especially in light of the talk I was fortunate to attend at Adobe Max. Given the following video, I think we’re about to think of things a little bit differently. Let me explain. Essentially we think of the world around us as static and the information we’re able to access about it as dynamic. So I can look things up on Wikipedia. Through GPS and the mobile web I can find things that are relevant to my physical location to help me navigate interact with the world around me in a meaningful way. Through Augmented Reality I can even alter my perception and overlay information to gain even deeper insights into the physical world. But what about using the world around me as an interface for the digital world? Enter NFC and the whole array of possibilities it brings to the table:

iPhone RFID: object-based media from timo on Vimeo.

Standing on a subway platform and want to know service alerts for the line you’re on? Tap your device on the platform sign. Installing a window and need to know instructions for your particular model? Tap your device on the frame. Same with any mechanical task really. Walking down a supermarket aisle and want to build a whole meal around one key ingredient? Tap your device… You get the point. NFC can really open a new door into our relationship between the physical and digital worlds and the kinds of emotional connections we form with them both. Can’t wait.