Where Are the Ants?

This reminds me of a flex-coded, corporate version the machine in Darren Aronofsky’s Pi. Only with fewer ants creating the special sauce (sorry for the spoiler but I think 12 years is past the statute of limitations). Seriously though, data-mining and trend-spotting algorithms are big business in todays T.I.A. world. And that’s fine – the data’s out there let’s make sense of it. But exploring “the past, present and predicted future of almost anything”? You’re gonna need the ants on this one because there’s nothing mystifying about a plain vanilla flex skin with cloud tags and timeline scrubbers. Here’s an example of where good brand & interaction design could help bring the truly special information (if there is any) to the user with maximum impact.

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