Heineken Beer Tender
I was tasked to come up with site concept for Heineken’s newest product, the Heineken BeerTender, an ultra-premium home-bar solution. My concept revolved around 3 viewpoints to the same event – the perfect pour. Telling this story from three different angles, “Design”, “Inspiration” and “Innovation” allowed us to focus on the product’s virtues while maintaining a common narrative thread.
