Tag Archives: apps

More Screens, More Fun

By admin | Published: April 5, 2010
ipad-scrabble-01-top

More screens, more fun. More channels, more touch-points and a more connected, integrated experience. Not just with board-games…

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Cookie Cutter Apps = Bad

By admin | Published: March 8, 2010
Screen shot 2010-03-08 at 3.18.59 PM

Last week Mulvey and I were talking about the mental fork created by Apple’s app strategy. Specifically, I mentioned I sometimes get confused when I want to “switch” my context from one thing on my iPhone to another – I’ll hit the home button and search for an app if I’m looking for a web [...]

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