The other day I stumbled across Ziya Danishmend’s blog, Notes from the Backyard. Ziya is a CD over at Blast Radius who I met last year while conducting a job search. Our chat went well and his point of view was very prescient and insightful. What we covered is essentially broken down in a post on his blog, “Feeling Chippy?” The following quote is a bit ancillary to his main theme (which is traditional advertising/metrics need to evolve – or get out of the way – in order to fulfil contemporary brand-promises) but great nonetheless:
The by-product of this organizational and institutional struggle is anxiety. It can rule – and ruin – a creative group and an agency. Especially when the organization itself becomes vested in the pretense of the numbers game – attempting to figure out the customer with pointillist accuracy. Often times the creative output of an agency (traditional or digital) thus biased ends up lifeless and dry. It should come as no surprise then that not a single agency, digital or traditional, has ever been named by Fortune magazine as one of the Top 100 Best Places to Work.