If you’re not watching Fareed Zakaria’s program on CNN (or on Podcast :), you’re missing out on what we all lament news programs should be like when we watch The Daily Show rip apart the bobble-heads and noise-chambers of Fox and MSNBC.

As the TV wars heat up – to see more check out Method’s recent 10×10 article – more dumb stuff like this is going to happen. This is what I see when I turn on channel 7 (ABC in my market).

Method is gradually rolling out beautifully designed white papers illustrating insights they’ve gained over their first 10 years of operation. I just read David vs. Goliath which is about OTT services (like Hulu, Boxee, etc.) vs. Big Cable. Aside: if you’ve noticed food network briefly being unavailable or the threat that ABC 7 will leave the Cablevision airways soon then you know how volatile this discussion is on all fronts.

What I found striking about this piece is that current TV owners aren’t “cutting the cord” of cable TV, but rather new potential subscribers simply aren’t signing on to their service. I don’t quite fall into the category of digital Native, but I have family that does. And I can say that this finding looks like it’s true from my anecdotal field research.

Great Mad Men illustrations from Flickr user Dyna Moe.

Having touble channeling your inner Don Draper (also known as “double-dee”)? Don’t fret, answers are just a click away.

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