Hello!

I’m a manager, maker, craftsman, and multidisciplinary design leader, creating beautifully-designed experiences that delight users.

My Superpower

🦸🏻‍♂️

My superpower, and super-value, is that I am able to balance the roles of Principal Designer, Design Manager, and Player-Coach at the same time.

Cruise: led high-value strategic initiatives (like the Terminal Redesign) while managing and growing a team
Google: led teams across Core, Ads, and Devices & Services while contributing as both a Design Manager and Staff UX Designer
Vitals: land-and-expand approach with VitalsChoice, by securing all of the BCBS network as clients before building out a team
McKinsey: Balanced being and expert practitioner and Design Strategist for major initiatives across Telecom and Healthcare sectors.

Being T Octopus-shaped

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Being T-shaped is over: Modern UX professionals can’t afford to be deep in only one area - the demands to execute exceptional work across a wide range of skillsets requires more.

I strive to be octopus shaped: I’ve developed a full-stack approach to my leadership and craft, which includes proficiency across a wide range of core digital design and management skills.

Management Philosophy

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I’m committed to building high-performing teams, and I do this by employing a unique management approach. On my team you can expect:

Immediate & direct feedback

Obligation to dissent

Inspiring followership

Meritocracy

Cross-functional collaboration

Apprenticeship

Consensus building

One-team mentality

What Others Say…

📝

As a manager and mentor: Victor pushed me to improve my core design craft and created a team environment that allowed myself and other designers to grow tremendously and take on progressively larger scope of ownership. All along the way, he provided useful insight to guide my design work and approach to collaboration with other teams within Cruise, unblocking key stuck points whenever they arose.

- Spencer James, Direct Report at Cruise

Victor is easily one of the top designers I've had the privilege of working with and learning from across my 10+ years in UX. He has an exceptionally strong attention to detail and love for his craft — uniquely coupled with the passion and talent to develop a compelling story and clear strategy for aligning teams to deliver on a vision.

- Rob Larson, Direct Report at Google

I had the honor of closely working with Victor while at McKinsey. Victor is one of the most talented product and design leaders I have ever met. His ability to be a 'player - coach', engage in business strategy, and his dedication to excellent work - at all costs stands out.

- Josh Weiner, Advanced Analytics at McKinsey

Work Experience

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Sr. UX Design Manager

2023 - 2025
Led UX design, strategy and team management for mission-critical autonomous vehicle systems, overseeing four key product areas: On Road Tools, Fleet Support, Developer Velocity & Quality, and Data Enrichment. Managed team of 7 UX Designers and Researchers.
Key Achievements:
Spearheaded redesign of Terminal, the primary remote-instruction platform for autonomous vehicle assistance, improving Average Handle Time by 11% and reducing Time in Remote Assistance by 7% within first month post-launch
Enhanced market efficiency of commercial operations through comprehensive UX improvements across map health monitoring, safety simulation systems, and fleet management tools
Provided hands-on design leadership for high-impact initiatives while fostering team growth and development
Established new standards for remote operator satisfaction through user-centered design improvements
UX Design Manager

2018 - 2023
Led multiple UX teams across the Devices & Services, Ads, and Core organizations, managing up to 8 User Experience Designers. Drove strategic initiatives generating substantial business impact and user satisfaction improvements.
Key Achievements:
Led Google Retail Store UX strategy, reimagining seamless omnichannel shopping experiences and delivering new point-of-sale applications
Managed Shopping Ads UX team, contributing to over $500M in annual recurring revenue
Transformed Contact Center Tools through AI integration, increasing customer satisfaction by 12% and agent satisfaction by 23% while maintaining flat headcount
Facilitated cross-functional collaboration through Design Thinking workshops and Design Sprints
Head of Design

2017 - 2018
Established and led the Product Design & Research functions for healthcare cost transparency products, managing team of 5 UX Designers and Researchers.
Key Achievements:
Expanded customer base to include all Blue Cross Blue Shield networks within first year
Created comprehensive Vitals Design Language System (DLS) for mobile native and web responsive surfaces
Led product evolution and new service definition, significantly improving healthcare cost transparency tools
Executive Experience Design Director

2015 - 2017
Led Experience Design teams across pharmaceutical, healthcare, finance, and telecommunications sectors, managing 3 UX Designers.
Key Achievements:
Co-developed Quantified Experience Design methodology, combining quantitative and qualitative approaches to product design and delivery
Led multidisciplinary design teams delivering high-impact solutions for Fortune 500 clients; such as a large pharmaceutical client where we delivered a 22% increase in patient NPS while capturing 26% more market share
Product Designer (IC5)

2013 - 2014
Led design initiatives for high-visibility features reaching hundreds of millions of users daily.
Key Achievements:
Designed and launched Structured Sharing initiative to expand Facebook's knowledge graph capabilities
Co-founded NY UX team, establishing strong design culture in New York office
Led design for Sports and Crowdsourcing features, driving significant user engagement